About
Our Story: Fabric and Femininity
Our Mission
To redefine elegance for the premium woman through timeless Bubu and Kaftan styles that celebrate cultural richness, individuality, and effortless sophistication. We are committed to creating garments that empower women to express their identity with confidence, grace, and authenticity.
Our Vision
To become the leading global fashion brand known for elevating traditional silhouettes into luxurious, modern classics inspiring a movement where every woman feels seen, celebrated, and beautifully defined.
A Note to the Woman Who Wears Simi
Dear Woman of Grace
You are the heartbeat of everything we do,
SIMIDEFINED was created with you in mind, the woman who leads with softness, walks with strength, and carries herself with quiet confidence. Whether you're stepping into a celebration or simply embracing your everyday, our pieces are made to elevate how you feel
You are already enough. You are already defined.
Let your style reflect it
With love
Simi
Creative Director, SIMIDEFINED
